Attainable Luxury Ride Sharing

BY RAY

The primary objective of this project is to demonstrate the potential of an animated, interactive digital interface as a captivating marketing landing page. It envisions a scenario where EVO carshare introduces a new service, offering consumers the opportunity to indulge in luxury sporty vehicles for special occasions. The main focus is to redefine the boundaries of car sharing advertising by creating a marketing landing page that is visually stunning and engaging.

The EVO Unlock Freedom website is meticulously designed to cater to two primary audiences: existing standard EVO subscribers and new users who are seeking alternatives to Turo. My objective is to inspire existing EVO subscribers to elevate their subscription service. To accomplish this, the design should enable users to embark on three distinct journeys.

The design went through step-by-step process that encompasses a comprehensive creative briefing, thorough analysis of potential KPIs, meticulous script writing, and site-mapping. This approach aims to create a captivating website that showcases interactive elements, accentuating the unique features of sport vehicles, and effectively guiding users towards compelling calls-to-action (CTAs) that entice them to upgrade their membership. Furthermore, the website facilitates seamless new user registrations, ensuring a smooth onboarding experience.